SEW-Eurodrive pushes motor efficiency and sustainability progress
Companies in various sectors across Africa are wanting to harness the power of modern advancements in drive technology and SEW-Eurodrive is providing solutions and the support, says Jonathan McKey, National Sales & Marketing Manager at SEW-Eurodrive.
“Many operations around the continent are still using conventional technology but are looking for ways to improve efficiencies and productivity with geared motors. They are also wanting to reduce their carbon footprint and energy costs, and we have the solutions for them.”
SEW-Eurodrive is driving a concerted strategy to bring these solutions closer to customers through extending their local in-country presence. Having expanded and upgraded their facility in Aeroton near Johannesburg, SEW-Eurodrive now boasts entities in Zambia, the Democratic Republic of Congo (DRC) and Kenya. The office in Tanzania has been in operation and delivering considerable success for a decade already.
“This year we are setting up additional resources in Botswana, Zimbabwe, Eswatini and Mozambique,” says Tebogo Moloi, who oversees Business Development in Africa for the company. “Our philosophy is to build local businesses on the strength of local expertise and market knowledge, bringing us closer to customers with enhanced offerings of technology and services.”
With the local representatives being well qualified and experienced in their markets, SEW-Eurodrive supports them with the necessary facilities and stockholding, as well as specialised training.
“From our in-country bases, we are closer to customer sites and can deliver high value technical support when requested during our visits,” says Moloi, emphasising that site visits from SEW-Eurodrive’s teams to customers can become both more frequent and more valuable. “Regular engagement means that we build our relationships of trust with customers, by seeing their working environment and understanding their needs and challenges.”
McKey adds that SEW-Eurodrive is actively diversifying its offerings in Africa to meet each market’s specific requirements. Having established a firm base in South Africa over the decades as a geared motor specialist, it has grown into after-sales service and industrial gear (IG) units.
“Given the large installed base of geared motors and IG units in Africa, we can now also service and repair competitor products by leveraging our growing technical capability around the continent.” He concludes by saying, “We also conduct energy audits, and advise on our energy efficient solutions to reduce costs and carbon footprints.”
Enquiries: www.sew-eurodrive.co.za