Legrand SA introducing a new digital platform designed to strengthen engagement across its professional network, with the upcoming launch of the MyLegrand mobile application.
MyLegrand, which is being positioned as more than a conventional loyalty tool, has been developed as an integrated platform that connects Legrand, its partner stores and the installers who specify and work with Legrand’s extensive product range.
This App brings together commercial incentives, technical resources and business visibility into a single mobile platform, reflecting a growing shift towards digitally enabled support in the electrical sector in Southern Africa.
At partner store level, the platform is structured to enhance both accessibility and sales engagement. Participating outlets are listed in a searchable directory, allowing customers to locate stores by name or location, supported by integrated GPS functionality. In addition, a performance-based programme enables sales teams to earn points linked to Legrand product sales, with rewards redeemable through an associated catalogue. This approach introduces a measurable incentive layer, while reinforcing product alignment.
The App also facilitates closer collaboration between stores and certified electricians, by providing a referral network within the platform. This ensures that end users can be directed towards qualified professionals, ensuring service quality, while strengthening relationships across the value chain.
For electricians and installers, MyLegrand consolidates a range of practical tools into a single interface. Users are able to access a digital catalogue of more than 5 000 Legrand products, including technical data, alerts and the ability to create personalised reference lists. Alongside this, a structured loyalty programme allows professionals to accumulate and monitor reward points in real time based on product purchases, with redemption options available through an integrated rewards system.
A key feature of the platform is its focus on professional visibility. Certified electricians and installers are listed within a dedicated directory, enabling them to showcase their expertise, highlight areas of specialisation and improve their accessibility to potential clients. In this way, the App functions not only as a technical and rewards tool, but also as a channel for business development.
Real-time communication is another central component of the platform. Users receive notifications relating to product launches, promotions, technical webinars and training opportunities, ensuring that both stores and installers are kept abreast with current developments at Legrand.
The introduction of MyLegrand represents a practical move towards digital integration within the electrical distribution and installation environment, where streamlined access to information, incentives and professional networks is becoming increasingly important. By combining these elements into a single platform, Legrand aims to simplify engagement while supporting practical, day-to-day business activities across its business.
The App will be available via major mobile platforms, with onboarding aimed at both retail partners and installation professionals seeking to enhance operational efficiency and participation within the Legrand network.
